Editorial policy
Editorial Policy
How we research, write and review the health information and product assessments we publish — and how we keep the two apart.
Know Your Midlife is an independent editorial publication covering health topics relevant to women in perimenopause, menopause and beyond. We are a small editorial team — not clinicians, and we say so plainly. Our job is to read the published research so you don't have to, then explain what it does and does not support. This page sets out how we work.
Our evidence and research approach
We start from the published research rather than from marketing material. When we weigh evidence, we give more weight to well-conducted human clinical trials than to laboratory or animal studies, and more weight to larger, repeated findings than to single, small or preliminary ones. Where the evidence is thin, early-stage or absent, we say so rather than filling the gap with confident-sounding language.
How we review health information
We hold each topic and each product to the same standard. For a product review, that means assessing it against its listed ingredients, the published evidence for those ingredients, safety information, the maker's own claims, pricing and clear limitations before reaching a plain verdict. For general health topics, it means describing what is well established, what is uncertain, and what is still being studied.
Claims versus evidence
We distinguish what a manufacturer or marketer says from what studies actually show. We do not repeat promotional language as if it were established fact, and where a claim runs ahead of the evidence, we point that out.
Uncertainty and limitations
Health evidence is often incomplete, and we treat it that way. When findings are mixed or inconclusive, we state it. We name the limitations of what we cover, including the cases where no relevant study exists, and we avoid overstating benefits. When the evidence is weak or missing, we also try to point toward the things that are better established — even when there is nothing to sell.
Separating product reviews from editorial health information
We keep a clear line between our editorial health information and our commercial product reviews. Product reviews are labelled as reviews and may contain affiliate links; general health topics and the homepage carry no affiliate links. Where an affiliate relationship exists, it is disclosed. Commission does not influence our assessments, and the limitations in our reviews are written with full knowledge of any commercial relationship.
Ratings and testimonials
We do not publish star ratings, review counts or testimonials that we cannot support with real, verifiable data. We do not invent reviewer identities, and we do not present a manufacturer's unverifiable figures as our own.
Corrections and transparency
We aim to be accurate, and we correct mistakes when they are identified. Where a page has been updated, we date the change. If you believe something we have published is inaccurate, you can raise it with us through our contact page.
Medical disclaimer
Our articles are for general information and are not medical advice, and have not been reviewed by a medical professional. Nothing here is intended to diagnose, treat, cure or prevent any disease, or to replace a conversation with your doctor or pharmacist — particularly if you take prescription medication, are pregnant or breastfeeding, or manage a diagnosed condition.
